Quality First. Formulated to Last.

Eau de parfum that doesn't quit. Our fragrances are:

• Formulated by master perfumers
• Amber glass UV-protected
• Based on iconic fragrances
• Certified Eau De Parfum
• Made in the UK

No more weak 'designer-inspired fragrances'. Get Based.

★★★★★

OUR FAVOURITE TRUST PILOT REVIEW

"AMAZED BY THE QUALITY! SMELLS SO SO GOOD, JUST LIKE THE REAL DEAL IF NOT BETTER. LOVE THE DESIGN AND DELIVERY WAS SUPER QUICK. I GOT THE SV FRAGRANCE AND I’VE HAD TONNES OF COMPLIMENTS ON IT. WEAR IT DAILY AS AT THIS PRICE - YOU CAN AFFORD TO! I’D HIGHLY RECOMMEND!"

- BILLY